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Author Couper, Mick.
Title Designing effective Web surveys / Mick P. Couper.
Imprint Cambridge ; New York : Cambridge University Press, 2008.

Author Couper, Mick.
Subject Social surveys -- Methodology.
Internet surveys.
Surveys -- Methodology -- Technological innovations.
Data Collection -- organization & administration
Research Design.
Description 1 online resource (xvii, 398 pages) : color illustrations
Bibliography Note Includes bibliographical references (pages 363-387) and indexes.
Contents The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
Note Print version record.
Summary A practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory.
Access Use copy Restrictions unspecified star
Reproduction Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011.
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Note digitized 2011 HathiTrust Digital Library committed to preserve pda
ISBN 9780521889452
9780521717946 (pbk.)
0521717949 (pbk.)
9780511454486 (ebook)
0511454481 (ebook)
0511456212 (electronic bk.)
9780511456213 (electronic bk.)
9780511457524 (electronic bk.)
0511457529 (electronic bk.)
9780511499371 (electronic bk.)
051149937X (electronic bk.)
OCLC # 398410872
Additional Format Couper, Mick. Designing effective Web surveys. Cambridge ; New York : Cambridge University Press, 2008 9780521889452 (DLC) 2008021409 (OCoLC)228676672

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