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BOOK
Author Brookes, Rod.
Title Representing sport / Rod Brookes.
Imprint London : Arnold, 2002.

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  GV742 .B76 2002    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  GV742 .B76 2002    AVAILABLE  
Author Brookes, Rod.
Subject Mass media and sports.
Description x, 172 pages ; 25 cm
Bibliography Note Includes bibliographical references and index.
ISBN 0340740515
0340740523 (PBK.) £14.99
OCLC # 43378268
Table of Contents
 Acknowledgements 
 Abbreviations 
1Introduction1
  Wrestling v. sport5
  About this book14
2Mediating sport19
  Producing television sport21
  Analysing televised sport27
  Sport and journalism32
  The production of sports journalism36
  The news values of sports journalism39
  The audiences for media sport43
  Sport and new media technologies45
3The globalisation and commodification of sport49
  Conflicting definitions of globalisation50
  The 'post-industrialisation' of sport53
  The global politics of FIFA and the IOC64
  The globalisation of sporting cultures73
4Media, sport, and national identities83
  National identities as social-historical constructions86
  Media sport and national identity in the USA: the Super Bowl90
  Media sport and national identities in the UK93
5Media, sport and the politics of identity 1: race107
  Biological racism108
  Race as a 'floating signifier'111
  The commodification of black sport113
  'Role models' and 'bad boys'114
6Media, sport and the politics of identity 2: gender123
  The reproduction of gender inequalities through sport125
  The asymmetrical representation of gender in media coverage127
  Hegemonic masculinity130
  Sportswomen, post-feminism and the commodification of sport134
7Conclusion145
 References149
 Index167


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