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EBOOK
Author Holloman, Christer,
Title How to sell online : the experts' guide to making your business more successful and profitable online / Christer Holloman.
Imprint Harlow, United Kingdom : Pearson Education, 2016.
Edition First edition.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Holloman, Christer,
Subject Internet marketing.
Customer relations.
Success in business.
Add Title Experts' guide to making your business more successful and profitable online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Holloman, Christer,
Subject Internet marketing.
Customer relations.
Success in business.
Add Title Experts' guide to making your business more successful and profitable online
Description 1 online resource (1 volume) : illustrations
Edition First edition.
Note Online resource; title from title page (Safari, viewed December 6, 2016).
Includes index.
Contents About the author -- Acknowledgements -- Foreword -- Aretail truths -- Some things never change -- Getting technology to work for you -- Understanding your demographics -- Starting to use social media and PR -- Presenting products andservices online -- The checkout journey -- Make your brand your customers -- Deep dive : global payment alternatives -- Expert commentary : expanding internationally -- Inventory management -- Delivery delight -- Beefing up security -- Hall of fame.
Bibliography Note Includes bibliographical references and index.
Summary THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. Discover how to grow your online business for short, medium and long term growth Find out how to acquire, retain and understand your customers Use cost-effective sales, marketing and social media to build revenue and profile Understand how to shape the customer journey and co.
ISBN 9781292148427
129214842X
1292148403
9781292148403
9781292148410 (electronic bk.)
1292148411 (electronic bk.)
9781292148403
OCLC # 965383326
Additional Format Online version: Holloman, Christer. How to sell online. 1 Edition. New York : Pearson Education, 2016 9781292148427 (DLC) 2016034325
Print version: Holloman, Christer. How to sell online. First edition. Harlow, England : Pearson, 2016 9781292148403 1292148403 (DLC) 2016032743 (OCoLC)953980001


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