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Author Mogel, Leonard.
Title Making it in public relations : an insider's guide to career opportunities / Leonard Mogel.
Imprint Mahwah, N.J. : Lawrence Erlbaum Associates, 2002.
Edition 2nd ed.

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Author Mogel, Leonard.
Subject Public relations -- United States.
Public relations.
Description 1 online resource (xiv, 354 pages)
Edition 2nd ed.
Bibliography Note Includes bibliographical references (pages 331-340) and index.
Contents A Very Short History of Public Relations -- Public Relations: What It Is, What It Does -- The Components of Public Relations -- The Public Relations Counsel Firm: Profiles of the 10 Largest -- Life on the Fast Track at a Small Public Relations Firm -- An Inside Look at Corporate Affairs at the Bank of America -- Public Relations for Diverse Organizations -- Getting the Ink: Media Practice, Media Placement, and Media Relations -- Internal and Employee Communications, Employee Relations, and Employee Publications -- Speechwriting, Speechmaking, and Executive Presentations -- Public Affairs, Lobbying, and Issues Management -- Public Interest, Public Service -- Strategic and Integrated Public Relations and Brand Marketing -- Financial Public Relations and Investor Relations -- Entertainment and Personal Public Relations -- Healthcare Marketing and Communications -- Crisis Communications and Management -- New Media High-Tech Public Relations -- Colleges, Extension Programs, and Summer Institutes -- The Alphabet Organizations of Public Relations -- Important Publications, Web Sites, and News Services -- The Job Search -- The Future Face of Public Relations.
Note Print version record.
English.
ISBN 0585394865 (electronic bk.)
9780585394862 (electronic bk.)
9780805840216
0805840214
9780805840223
0805840222
0805840214
0805840222
1135641781
9781135641788
1282324292
9781282324299
9786612324291
6612324295
1410602850
9781410602855
OCLC # 49852239
Additional Format Print version: Mogel, Leonard. Making it in public relations. 2nd ed. Mahwah, N.J. : Lawrence Erlbaum Associates, 2002 0805840214 (DLC) 2001051226


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