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BOOK
Author Oster, Sharon M.
Title Modern competitive analysis / Sharon M. Oster.
Imprint New York : Oxford University Press, 1999.
Edition Third edition.

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD41 .O85 1999    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD41 .O85 1999    AVAILABLE  
Author Oster, Sharon M.
Subject Competition.
Strategic planning.
Description x, 434 pages : illustrations ; 24 cm
Edition Third edition.
Bibliography Note Includes bibliographical references (p. 375-409) and index.
ISBN 019511941X (alk. paper)
OCLC # 39627605
Table of Contents
 Preface 
 1Introduction and Overview1
Pt. IThe Competitive Environment13
 2Efficient Markets15
 3Industry Analysis29
 4Understanding the Impediments to Entry51
 5Groups Within Industries83
 6Competing in Global Markets101
Pt. IIInside the Organization117
 7Competing for Advantage119
 8Organizational Goals: Politics and Power in the Organization141
 9Organizational Structure and Strategic Planning165
 10Corporate Diversification183
 11Vertical Linkages199
 12Mergers, Acquisitions, and Strategic Alliances216
Pt. IIIRivalry243
 13Understanding Rivalry: Game Theory245
 14Product Positioning and Strategic Marketing261
 15Competitive Pricing278
 16Competitive Research and Development and Innovation301
 17Regulatory Issues in Strategic Planning326
Pt. IVThe Planning Process347
 18The Strategic Planning Process349
App. 1Some Case Suggestions355
App. 2Financial Ratio Analysis358
App. 3Using Statistics to Determine Advantage363
App. 4A Discussion of Portfolio Techniques372
 Notes375
 Glossary411
 Index421


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