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LEADER 00000cam  2200781Ma 4500 
001    49852239 
003    OCoLC 
005    20201121080328.2 
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007    cr cn||||||||| 
008    020403s2002    nju     ob    001 0 eng d 
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043    n-us--- 
049    MAIN 
050  4 HM1221|b.M64 2002eb 
072  7 BUS|x052000|2bisacsh 
082 04 659.2|221 
086 0  MED3055 
100 1  Mogel, Leonard. 
245 10 Making it in public relations :|ban insider's guide to 
       career opportunities /|cLeonard Mogel. 
250    2nd ed. 
260    Mahwah, N.J. :|bLawrence Erlbaum Associates,|c2002. 
300    1 online resource (xiv, 354 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references (pages 331-340) and 
       index. 
505 00 |tA Very Short History of Public Relations --|tPublic 
       Relations: What It Is, What It Does --|tThe Components of 
       Public Relations --|tThe Public Relations Counsel Firm: 
       Profiles of the 10 Largest --|tLife on the Fast Track at a
       Small Public Relations Firm --|tAn Inside Look at 
       Corporate Affairs at the Bank of America --|tPublic 
       Relations for Diverse Organizations --|tGetting the Ink: 
       Media Practice, Media Placement, and Media Relations --
       |tInternal and Employee Communications, Employee Relations,
       and Employee Publications --|tSpeechwriting, Speechmaking,
       and Executive Presentations --|tPublic Affairs, Lobbying, 
       and Issues Management --|tPublic Interest, Public Service 
       --|tStrategic and Integrated Public Relations and Brand 
       Marketing --|tFinancial Public Relations and Investor 
       Relations --|tEntertainment and Personal Public Relations 
       --|tHealthcare Marketing and Communications --|tCrisis 
       Communications and Management --|tNew Media High-Tech 
       Public Relations --|tColleges, Extension Programs, and 
       Summer Institutes --|tThe Alphabet Organizations of Public
       Relations --|tImportant Publications, Web Sites, and News 
       Services --|tThe Job Search --|tThe Future Face of Public 
       Relations. 
546    English. 
588 0  Print version record. 
650  0 Public relations|zUnited States. 
650  0 Public relations. 
650  7 BUSINESS & ECONOMICS|xPublic Relations.|2bisacsh 
650  7 Public relations.|2fast|0(OCoLC)fst01082892 
651  7 United States.|2fast|0(OCoLC)fst01204155 
776 08 |iPrint version:|aMogel, Leonard.|tMaking it in public 
       relations.|b2nd ed.|dMahwah, N.J. : Lawrence Erlbaum 
       Associates, 2002|z0805840214|w(DLC)  2001051226 
956 40 |uhttp://proxy.opal-libraries.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=66753|zView online 
990    eBooks on EBSCOhost|bAll EBSCO eBooks|c2020-11-20|yNew 
       collection netlibrary.ebooks|5MAL 
990    eBooks on EBSCOhost|bAll EBSCO eBooks|c2020-11-20|yNew 
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990    eBooks on EBSCOhost|bAll EBSCO eBooks|c2020-11-20|yNew 
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990    eBooks on EBSCOhost|bAll EBSCO eBooks|c2020-10-22|yNew 
       collection netlibrary.ebooks|5BLU 
990    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America|c2017-07-28|yAdded to 
       collection netlibrary.academicna|5OHN 
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