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EBOOK
Title The tourism and leisure experience : consumer and managerial perspectives / edited by Michael Morgan, Peter Lugosi and J.R. Brent Ritchie.
Imprint Bristol, UK ; Buffalo, NY : Channel View Publications, [2010]
©2010

Series Aspects of tourism
Aspects of tourism.
Subject Tourism.
Tourism -- Management.
Alt Name Morgan, Michael, 1948 September 29-
Lugosi, Peter.
Ritchie, J. R. Brent.
Description 1 online resource (xxii, 237 pages) : illustrations.
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Summary People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging internatio.
Contents CONTRIBUTORS; PREFACE; Introduction; Part 1 Understanding the Consumer Experience in Tourism and Leisure: Concepts and Issues; Chapter 1 The Dimensions of the Tourist Experience; Chapter 2 Searching for Escape, Authenticity and Identity: Experiences of 'Lifestyle Travellers'; Chapter 3 The Shaping of Tourist Experience: The Importance of Stories and Themes; Chapter 4 The Role and Meaning of Place in Cultural Festival Visitor Experiences; Part 2 Researching the Experience; Chapter 5 Research Processes for Evaluating Quality Experiences: Reflections from the 'Experiences' Field(s).
Note Print version record.
ISBN 9781845411497 (electronic bk.)
1845411498 (electronic bk.)
9781845411480 (electronic bk.)
184541148X (electronic bk.)
9781845411503 (electronic bk.)
1845411501 (electronic bk.)
OCLC # 704294251
Additional Format Print version: Tourism and leisure experience. Bristol ; Buffalo : Channel View Publications, ©2010 9781845411497 (DLC) 2010026358 (OCoLC)643325057


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