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Title A twenty-first century guide to Aldersonian marketing thought / edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro.
Imprint New York, NY : Springer Science+Business Media, 2006.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
View online
Subject Alderson, Wroe.
Marketing.
Alt Name Alderson, Wroe.
Wooliscroft, Ben.
Tamilia, Robert D.
Shapiro, Stanley J.
Description 1 online resource (xxii, 581 pages) : illustrations
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Contents Preliminaries; Contents; I Wroe Alderson: The Man; II Alderson's Theory of Market Behavior -- Selected Writings; III Wroe Alderson -- Writings on Management Practice and Ethical Behavior; IV Commentaries on Aldersonian Marketing; V Commentaries on Alderson the Marketer; Index.
Summary Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics.
Note Print version record.
ISBN 9780387281810
0387281819
0387261753 (Cloth)
9780387261751 (Cloth)
9786610461202
6610461201
ISBN/ISSN 9780387281810 (electronic bk.)
OCLC # 262687455
Additional Format Print version: Twenty-first century guide to Aldersonian marketing thought. New York, NY : Springer Science+Business Media, 2006 0387261753 9780387261751 (DLC) 2005296358 (OCoLC)62297117


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