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Author Fridkin, Kim L.,
Title Taking aim at attack advertising : understanding the impact of negative campaigning in U.S. Senate races / Kim L. Fridkin, Patrick J. Kenney.
Imprint New York, NY : Oxford University Press, [2019]

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Author Fridkin, Kim L.,
Subject United States. Congress. Senate -- Elections.
Political campaigns -- United States.
Advertising, Political -- United States.
Voting research -- United States.
Alt Name Kenney, Patrick J.,
Description 1 online resource (viii, 256 pages)
Bibliography Note Includes bibliographical references and index.
Contents Untangling the impact of negative campaigning on citizens -- Data measurements and methodology -- Citizens tolerance of negative campaign messages -- An examination of the amount, substance, and tone of negative commercials in Senate elections -- Reactions to the civility and relevance of negative advertisements -- Examining citizens impressions of negativity during U.S. Senate campaigns -- How negative campaigning influences citizens evaluations of candidates and likelihood of voting -- The consequences of negative campaigning.
Summary Negative campaigning is a central component of political campaigns in the United States. Yet, until now, most evidence has suggested that negative campaigning has little effect on voters. How can we reconcile the findings of a plethora of empirical studies with the methods of political elites? This book cuts through to the central issue: how such advertising influences voters' attitudes and their actions during campaigns. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression emotion tests, content analyses, and focus groups. The.
Note Online resource; title from digital title page (viewed on April 24, 2019).
ISBN 9780190947583 (electronic book)
0190947586 (electronic book)
9780190947590 (electronic book)
0190947608 (electronic book)
9780190947606 (electronic book)
0190947594 (electronic book)
9780190947576 (paperback alkaline paper)
OCLC # 1079412919
Additional Format Print version: Fridkin, Kim L. Taking aim at attack advertising. New York, NY, United States of America : Oxford University Press, [2019] 9780190947576 (DLC) 2018046853.

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